Nextdoor is one of the most popular social media platforms for local businesses. The user base is vast and regular users are looking for recommendations on local businesses, which makes it an ideal place to advertise your business. Here’s how you can market your small business on Nextdoor:
Create a Nextdoor Business Page
First and foremost, you need to create a business page on Nextdoor. You can do this by logging in to your business account and selecting “create a new page” from the top menu. You’ll be asked to select a business category, give your page a description, and then submit your page for approval. Once approved, you can start posting to attract new customers and build your following.
Nextdoor allows you to create several different kinds of posts, each with different call-to-actions.
- A welcome post is what you send out first to introduce your business and customers to Nextdoor.
You can also use this space to let customers know about upcoming sales or other special events.
- A recommendation post is a way to tell your community about another business in your neighborhood. You’re not trying to sell anything, but instead are just sharing information about the businesses in your area.
- A community post is a way to engage in discussions with your neighbors, answer questions from customers, or share information about your business.
- A local event post is a way to promote upcoming events at your business. You can also use this space to let your Nextdoor community know about other events happening in your community.
Post on the Newsfeed
You can also create a post on the Nextdoor feed, where all of your community will see it. You have a number of options with this feed, including creating a regular post, creating a personal message, or replying to a customer post.
You can also post photos, videos, or links to online content.
You can create a regular post that’s visible to the entire Nextdoor community or a personal message that will only be seen by the specific person who shared it and those they choose to follow. You can also create a regular post that is visible only to your Nextdoor followers or those you follow.
Conduct a Local Group Discussions
Nextdoor allows you to create a local group where users can discuss specific topics. If you have a local business that attracts a particular crowd, creating a discussion group might be a great way to interact with your customers and build even stronger relationships.
You can create a local group on Nextdoor that focuses on one topic or has a more all-encompassing focus. Topics can include anything from local events to your industry or even the weather.
When creating the group, you can select who can see the group or create a private group so only members can see the content. You can also decide how often the group will be created.
Create an Ad
If you want to go all-out on Nextdoor advertising, you can also create an ad. You can do this from the “ads” section of your business page, or you can create an ad from the “marketing” tab.
You can choose to create a standard ad, which is visible to everyone on Nextdoor and also any person who follows your page. You can also create a custom ad that is visible only to people who follow your page, or you can create an ad that is visible to those who see your business page and those who follow your page.
Conduct an Event Marketing Campaign
Nextdoor events are a unique way to market your business while also meeting new people. Nextdoor events are community events where users can meet each other and form new relationships.
Nextdoor makes it easy to create an event. You can create an event in your business page, or you can create an event in the “marketing” tab.
You can create a single event or create a recurring event. Then you can invite guests to the event and decide if you want them to be able to RSVP to the event or just be able to see who’s attending. You can also choose whether to allow photography at the event or allow users to broadcast the event on their own Nextdoor feeds.
Nextdoor is one of the most effective social media marketing platforms for small businesses.
Nextdoor has a large user base, and users regularly search for recommendations on local businesses, making it an ideal place to advertise your brand.
If you aren't already using Nextdoor for your business, now is a great time to start. It's a free social media platform and is perfect for networking with other small businesses.
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